Saturday, May 23, 2020
Kerala Disposal Of Hospital Waste - Free Essay Example
Sample details Pages: 7 Words: 2184 Downloads: 10 Date added: 2019/07/31 Category Politics Essay Level High school Tags: Government Essay Did you like this example? Abstract The studies were done in the state of Kerala, India. Government hospitals in urban and rural were covered. Information on [a] Rules for the awareness of bio-medical waste management, [b] Trainings undergone, [c] Colour coding, Sharps like needle, scalpel blades management, segregation, waste management in common facilities disposal. Bio-medical Waste Management Rules awareness in hospitals of the Urban and rural areas, Segregation colour codes usages. Don’t waste time! Our writers will create an original "Kerala Disposal Of Hospital Waste" essay for you Create order Key Word: IMAGE, Kerala bio-waste, waste management, Squanders, Government, colour codes. Introduction Is it not unexpected that the human services conveyance framework, which is set up to defend the soundness of the general population and fix them on the off chance that they endure any ailment, itself turns into a wellspring of contamination spreading ailment. Amid the procedure of conveyance, medicinal services establishments/offices create distinctive sorts of irresistible and additionally risky bio-therapeutic waste that presents colossal hazard to patients, social insurance suppliers, stealing cloth pickers, and the network everywhere, if its transfer isnt extensively and experimentally overseen. The risks of presentation to bio-therapeutic waste can go from gastro enteric, respiratory, and skin contaminations to all the more lethal illnesses, for example, HIV/AIDS, and Hepatitis. Bio-restorative waste is likewise a wellspring of defilement of land and water sources if not rendered innocuous before its entombment ashore or transfer in water. Besides, biomedical waste transmits de structive gases, which prompts barometrical contamination, when treated open consuming or consuming in incinerators. These outflows can cause respiratory and skin sicknesses or considerably malignancy, if prudent conventions are overlooked. The Government of India issued the primary draft rules for transfer of bio-medicinal squanders in June 1995 (Ministry of Environment and Forests 1995). In spite of ordering all doctors facilities with at least 50 beds to introduce nearby incinerators, the draft rules were for the most part blamed for overlooking worldwide patterns (Agarwal 1998). Periodic legal pushing, and continued exercises by non-administrative associations prompted the issue of Bio-restorative Waste (Management and Handling) Rules by the Government of India in July 1998 (Ministry of Environment and Forests 1998). It secured basic issues (isolation, transportation, and transfer) for advancing efficient logical administration of bio-medicinal waste among human services establishments/offices and people in the nation. The Indian Medical AssociationKerala State Branch has responded to the call of transfer of waste by setting up a Common Biomedical Waste Treatment and Disposal Facility at Palakkad as per the arrangement of the Biomedical Waste (Management and Handling) Rules 1998 and with the endorsement of Kerala State Pollution Control Board. Indian Medical Association, Kerala State Branch, set up IMAGE, a cutting edge Common Biomedical Waste Treatment and Disposal Facility at Palakkad and it was charged on fourteenth December 2003. Picture was considered and propelled to help human services suppliers to defeat the difficulties presented by the obligations set down in the Biomedical Waste (Management and Handling) Rules 1998. Objectives The study aims to know the information of healthcare provider institutions or facilities of government, in urban rural areas in Kerala state in respect of: Bio-medical Waste (Management and Handling) Training on management of bio-medical waste Segregation and disposal of bio-medical waste Department of Health Services Sl.No.       District       General Hospital       District Hospitals       Specialty       TBC       Taluk Hospitals       CHC       24 X 7 PHC       PHC       Others       Total       FW Sub- Centers                                WC       MHC       TB       LEP       Others       Total                                                               1       Trivandrum       2       2       2       1       1       0       1       5       1       6       23       6       64       9       118       483 2       Kollam       0       1       1       0       1       0       0       2       2       8       17       6       52       1       89       418 3       Pathanamthitta       2       1       0       0       0       0       0       0       1       4       12       5       38       1       64       260 4       Alappuzha       1       1       1       0       1       1       1       4       1       7       16       17       42       1       90       366 5       Kottayam       4       0       0       0       0       0       1       1       2       3       19       12       43       0       84       339 6        Idukki       0       1       0       0       0       0       0       0       1       4       14       11       31       2       64       307 7       Ernakulam       2       1       1       0       0       0       0       1       1       11       22       34       42       1       115       410 8       Thrissur       2       1       0       1       0       1       0       2       1       6       24       11       68       3       118       472 9       Palakkad       0       1       1       0       0       0       1       2       1       6       19       11       65       9       114       504 10       Malappuram       1       3       0       0       0       0       0       0       2       6       20       20       66       6       124       578 11       Kozhikode       1       1       1       1       0       1       0       3       1       7       16       6       57       0       92       402 12       Wayanad       1       1       0       0       0       0       0       0       1       2       9       8       14       5       41       204 13       Kannur       1       1       1       0       0       0       0       1       1       7       11       13       70       3       108       413 14       Kasragod       1       1       0       0       0       0       0       0       1       2       9       10       30       3       57       247 Total       18       16       8       3       3       3       4       21       17       79       231       170       682       44       1278       5403 Source: dhs.kerala.gov.in Total = 5403 (Government Health centres throughout Kerala) Sorting Treatment Methods used Colour coding       Type of container and waste category       Treatment options Yellow       Plastic bag 1Human anatomical waste 2Animal waste 3Microbiology biotechnology waste 6Solid wastes (contaminated with blood)       Incineration, deep burial Red       Disinfected container/plastic bag 3Microbiology and biotechnology waste 6Solid wastes which are contaminated with blood 7Solid waste from disposable items like tubings       Autoclaving, microwaving, chemical treatment Blue/white translucent       Plastic bag/puncture proof container 4Waste sharps (which may cause puncture) 7Solid wastes from disposable items       Autoclaving, microwaving, chemical treatment destruction, shredding Black       Plastic bag 5Discarded medicines and cytotoxic drugs 9Incineration ash 10Chemical waste (solid)       Disposal in secured landfill Hospital Waste (Categorised) Wastes which are evidently safe Wastes which can transmit contamination The primary class of squanders is primarily pressing materials, kitchen squanders, rubbish and other residential sorts of squanders. These squanders can securely go into the metropolitan waste framework; care should, nonetheless, be taken to transport them rapidly and painstakingly to the city transfer locales. The second one consists of: Obsessive squanders, including tissues, and body parts that are evacuated amid medical procedure or post-mortem examination. Societies and supplies of irresistible operators and partner organic including societies from therapeutic and neurotic labs, antibodies and so on. Squander human blood and results of blood including serum, plasma, and other blood parts. Sharps that have been utilized in patient consideration including hypodermic needles, syringes, pipettes, broken glass, and surgical blade cutting edges, blood vials, needles with joined tubing. Squanders from post-mortem that were in contact with irresistible specialists, including ruined dressing, wipes, wraps, tubes, waste sets, under cushions, and careful gloves. Lab squanders from restorative or obsessive research, for example, slides, expendable gloves, lab coats and cooks garments. Dialysis squanders that were in contact with the blood of patients experiencing hemodialysis, including polluted expendable gear and supplies, for example, tubing channels, dispensable sheets and towels. Disposed of restorative gear and parts that were in contact with irresistible specialists. Organic waste and disposed of materials polluted with blood, discharge, exudates or emission from individuals. Dangers from Hospital squanders Plausible wellbeing perils from these squanders and their ill-advised transfer can be the transmission of the accompanying illnesses like, AIDS, hepatitis B, most basic bacterial diseases including cholera, looseness of the bowels and typhoid, torment, tuberculosis and numerous parasitic contaminations. Magnitude of the Hospital squander in Kerala Based on the quantity of clinics and accessible beds, a provisional gauge of the quantum of squanders created is landed at 1, 30,000 the aggregate number of beds. The amount of irresistible squanders created per bed, every day is figured at 2kg. Along these lines, the doctors facilities in the state created in excess of 260 tons of irresistible squanders each day or 95,000 tons yearly. The Present Scenario In the event that there is much else lethal than the potential risk caused by irresistible healing center squanders, it was the absence of worry about the threat. The clinical squanders were being nourished into the city squanders framework by all the administration and private doctors facilities, specialists counseling rooms, centers and research centers till 2003. Squander transfer frameworks were woefully deficient or non-existent in many healing facilities. The perilous squanders dumped into landfills by the healing facilities brought about land and ground water contamination. The laborers taking care of these squanders were themselves willfully ignorant of the peril of these dangerous body squanders. The medicinal services specialists in the doctors facilities were frequently deficiently secured due to the absence of proper defensive attire and gear. Once more, there are the general population who run casual reusing administration and accordingly, presenting themselves to the ri sks. They scrounge through the losses for plastic, cardboard and tin. There are likewise examples when the disposed of expendable syringes and needles returned to the shops pressed as new. An Agenda for activity It is more secure to burn all of waste. It is a perfect objective. Be that as it may, to give incinerators to every single healing facility is implausible both financially and naturally. A pragmatic transfer technique, to limit dangers, can be worked economically that dont present long haul risks. The general procedure can be: For all time limiting contact with waste by patients and their relatives, other faculty and populace possibly influenced; for this reason, plastic packs and canisters ought to be given to every one of the wards in the healing centers. The laborers dealing with these squanders must be furnished with defensive articles of clothing, for example, coats and gloves. Mindfulness and training programs for restorative and lay people to notify them of the conceivable risks presented by the unseemly and reckless treatment of medicinal waste. This must incorporate introduction and proceeding with instruction projects and preparing though wellbeing couldnt care less laborers. To impart the significance of following and transfer of irresistible squanders in healing facilities not just in the psyches of the medicinal work force yet doctors facility managers and the legislature. Therefore the venture IMAGE was started by Indian Medical Association, Kerala. IMAGE (IMA Goes Eco-friendly) The undertaking IMAGEIMA Goes Eco-friendly was started in 2000 to help Government and Private Hospitals in Kerala to oversee and arrange the dangerous squanders created in their premises. An office was set up in the Headquarters of IMA in Trivandrum. Consistent correspondence with the administrations of all clinics in Kerala was started. Gatherings were composed all over Kerala by IMA through which the requirement for legitimate waste administration was advanced. The help of the Kerala State Pollution Control Board (KSPCB was extremely useful. Part Secretary Indulal, Engineer, Vijayabhas and others helped in starting this procedure. The arrangement was to begin five Central Waste Management Plants in Keralatwo sections of land of grounds for each with an incinerator, autoclave, shredder, and a profluent treatment plant. A plot was obtained in Parippally close Kollam and the proposition was endorsed by Kerala State PCB. In any case, because of the restriction from neighborhood individuals, it must be racked. The equivalent happened to the plans in Kannur. At long last, the present site was situated close Kanjikode, Palakkad. With the endorsement of the Pollution Control Board, Municipal Corporation and so on., the Plant was begun with one incinerator, one autoclave, shredder, ETP, and so on. Awareness training programs for Hospitals in Waste Segregation was begun. Shading Bags and Bins were provided to all doctors facilities with essential guidelines, publications and so on. Providers for every one of these things were reached. Healing centers were asked for to give needle destroyers in every single fundamental area. A private association, GJ Multiclave was chosen for gathering of squanders and the task of the Plant. This was arranged as a typical office for the whole State and a Co-agent Project whe re the healing facilities should pay an Affiliation Fee and a for each bed for each day expense for waste gathering and transfer. The gauge for such a Project was 1 crore to begin with including the expense of the land, building, Incinerator, Autoclave, Shredder, ETP and so forth. This was to take into account 10,000 beds. Along these lines the Affiliation expense was chosen as 1000 for every bed and the treatment charges at 3.50 per bed every day. Before long with the activity of the IMA and the PCB, a few healing facilities were made to join the undertaking. Obviously, there were complaints from numerous fronts. Hippies bringing specialists from to the extent USA against burning, foe associations exhorting better treatment plants, and so on. Be that as it may, IMAGE endure and is making a colossal net benefit for IMA separated from undertaking a helpful movement. In the interim, an investigation was directed to discover the squanders made by the doctors facilities, facilities, dental centers, demonstrative focuses in the whole Kollam locale. From the present information accessible from IMAGE reports, it demonstrates that just about 60% of the doctors facilities, and so forth are subsidiary to IMAGE. Just two or three doctors facilities have their very own waste treatment plants. While IMAGE has been a win to the degree to which it has been actualized, there is have to take it further, to spread mindfulness about the requireme nt for bio-medicinal waste administration and broaden the office for all clinics in Kerala. Conclusion: Medical squanders are very perilous and put individuals under danger of deadly ailments. The comprehension of medicinal waste administration and control methods is vital. In this paper, starting materials on the meaning of medical waste, medicinal waste administration administrative, the dangers of introduction, waste administration systems control procedures are displayed. Reference: Factura, H., Bettendorf, T., Buzie, C., Pieplow, H., Reckin, J., Otterpohl, R. (2010). Terra Preta sanitation: re-discovered from an ancient Amazonian civilisationâ€Å"integrating sanitation, bio-waste management and agriculture. Water Science and Technology, 61(10), 2673-2679. Kishore, J., Goel, P., Sagar, B., Joshi, T. K. (2000). Awareness about biomedical waste management and infection control among dentists of a teaching hospital in New Delhi, India. Indian journal of dental research: official publication of Indian Society for Dental Research, 11(4), 157-161. Hanumantha Rao, P. (2008). Report: Hospital waste management†awareness and practices: a study of three states in India. Waste management research, 26(3), 297-303. Chaerul, M., Tanaka, M., Shekdar, A. V. (2008). A system dynamics approach for hospital waste management. Waste management, 28(2), 442-449. Tsakona, M., Anagnostopoulou, E., Gidarakos, E. (2007). Hospital waste management and toxicity evaluation: a case study. Waste management, 27(7), 912-920. Ashalakshmi, K. S., Arunachalam, P. (2010). Solid Waste Management: A Case Study of Arppukara Grama Panchayat Of Kottayam District, Kerala (India). Journal of Global Economy, 6(1), 33.
Tuesday, May 19, 2020
Gender Inequality Improving Or Declining Research Paper
Shelly Shtern Mrs. Phipps Period 4 English 12 8 May 2015 Gender Inequality: Improving or Declining? Research Paper Throughout much of our education of history, women have been treated in one of two ways: looked down upon or completely ignored altogether. They have had very little say in the world, and when women tried to stand up for themselves, they were always pushed back. As Abigail Adams once stated, â€Å"...remember the ladies, and be more generous and favorable to them than your ancestors. Do not put such unlimited power into the hands of the Husbands. Remember all Men would be tyrants if they could. If particular care and attention is not paid to the Ladies we are determined to foment a Rebellion, and will not hold ourselves bound by any Laws in which we have no voice, or Representation†(Adams, 1776). She wrote to her husband, John Adams, strongly persuading him and the government to not disregard the women who fought for American independence. 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Tuesday, May 12, 2020
The Invention Of Sexuality As A Social Construct - 955 Words
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Wednesday, May 6, 2020
Brooke Johnson. Political Ideologies . Essay 1. 2/24/17.
Brooke Johnson Political Ideologies Essay 1 2/24/17 Differing Perspectives of Liberalism Liberalism is characterized by a commitment to individual rights, toleration, limited government, equal opportunity, and a commitment to free market. There are different forms of liberalism that one may identify with, such as classical liberalism, neo-liberalism, egalitarianism, and libertarianism. Each of these forms have different consequences or interpretations of some of the characteristics of liberalism. Two really key components of liberalism shared among the subcategories are liberty and rule of law. Even though liberals share a broad set of values and preferences, one crucial site of disagreement is over how to best conceive†¦show more content†¦According to Terence Ball in Ideals and Ideologies, â€Å"Liberals see themselves as champions of individual liberty who work to create or preserve an open and tolerant society- a society whose members are free to pursue their own ideas and interests with as little interference as possibl e†(65). Some of the most important ideologists, such as Immanuel Kant, Thomas Paine, John Locke, and Thomas Hobbes are considered liberalists, as they too believed in eliminated injustices. According to Dr Edwin van de Haar, who specializes in the liberal tradition, there are three different approaches that these liberalists take to the involvement of the state when analyzing liberalist liberty, which include: the state should be completely hands off, the state should have limited involvement, or the state should have a fairly large involvement (The Meaning of Liberalism, 2015). While believers of negative liberty feel that there should be a freedom from the interference of the government, on the other hand supporters of positive liberty believe that liberty is the freedom to fully enjoy one’s rights and available opportunities through necessary resources. One main difference between the negative and positive view of liberty is that positive liberty usually requires mo re support from the government. As stated by Ball, in Thomas Paines’ Common Sense, he supported this aspiration for limited government when he wrote â€Å"Society in every state is a blessing, butShow MoreRelatedTeaching Reading Is Rocket Science13428 Words  | 54 PagesFoundation for Reading Instruction / 20 Practical Skills of Instruction in a Comprehensive Reading Program / 21 Opportunities for Supervised Experience / 21 Use of Validated Instructional Practices / 21 Assessment of Classroom Reading and Writing Skills / 24 Where We Need To Go: Changing Teacher Preparation and Professional Development in Reading In Sum End Notes References Appendix Aâ€â€Knowledge and Skills for Teaching Reading: A Core Curriculum for Teacher Candidates 5 7 9 11 16 25 28 29 30 33
Are Leaders Made or Are Leaders Born Free Essays
The age old question. Are leaders made or are they born? My belief on this – I believe that a leader is made, not born. Why do I say that? Before going further, lets be clear on one distinction – when we say a leader is made, it does not mean that someone can be taught to become a leader by attending leadership courses. We will write a custom essay sample on Are Leaders Made or Are Leaders Born or any similar topic only for you Order Now While it helps, it is not enough. Warren Bennis (a leading leadership researcher) believes that one cannot be taught to become a leader but one can learn to become a leader over the years through life and work experiences, through mentors, personal reflection, etc. What is a leader by the way? For the purpose of this discussion, lets define it as someone with formal leadership authority in an organization. There is another form of leadership which is not about the position, but a quality, but we will not delve into that for now. Marcus Buckingham wrote a very interesting and widely informative book called â€Å"The One thing you need to know†¦ about Great Managing, Great Leading and Sustained Individual Success†. It’s a great read – I highly recommend it.In it he proposes that a leader is born, and not made because of two characteristics which are only peculiar to leaders. These 2 characteristics are innate and are part of one’s personality and therefore, one cannot learn to develop such character traits. The first trait is optimism or having an optimistic outlook, always focusing on the possibilities. With this disposition, one believes that challenges can be overcome and they can forge ahead. The second trait is what he calls ego or self-assurance. Another term that comes to mind is self-efficacy.A person with this trait has a strong belief in himself. Self-assurance is not the same as being optimistic, although you can see that being optimistic helps and reinforces one’s sense of self-belief. What is important to note about self-efficacy is the belief that one can control one’s destiny, not whether one actually can or is successful in controlling what happens. Even if he doesn’t have the answers now, he believes that he would be able to overcome the problem, by marshalling whatever resources, creativity and connections available to him. The confidence comes from within and he truly believes that come what may, regardless of what life throws at him, he is able to handle it. Are leaders born or are they made? The question is, are these 2 traits really innate and cannot be developed? Marcus Buckingham believes so but I beg to differ. I believe that we are not only highly adaptable and flexible, but have the potential to do anything if we set our minds to it. Sure, genetics play a part and you can’t change that, but what’s more important and makes the difference in our long-term success accomplishments is our mindset. The research of Dr.Carol Dweck lends strong support to this. People with a growth mindset (versus a person with a fixed mindset) believe that their most basic abilities can be developed through dedication and hard workâ€â€brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment. Virtually all great people have had these qualities. In a fixed mindset, people believe their basic qualities, like their intelligence or talent, are simply fixed traits. They spend their time documenting their intelligence or talent instead of developing them.They also believe that talent alone creates successâ€â€without effort. Dr Dweck proved that they’re wrong. This is another book (it’s called Mindset) that I highly recommend because it truly has the power to change the way you look at yourself and others! So, what this means is that qualities like optimism and self –efficacy can be developed if one adopts a growth mindset. For example, if I’m aware that I am not optimistic enough and tend to think of the downside more often than the upside, I can learn to become more optimistic because I know doing so helps strengthen that leadership trait in me.As a side point on the topic of optimism, evidence from decades of research by Dr Martin Seligman shows that people can learn to be optimistic. The topic is examined in great depth in his bestseller â€Å"Learned Optimism†– another excellent book I would recommend as well. In summary, I would reiterate that while there are natual born leaders, leaders can indeed be â€Å"made†or developed if one adopts a growth oriented mindset. How to cite Are Leaders Made or Are Leaders Born, Papers
Rocking the Boat Essay Example For Students
Rocking the Boat Essay Throughout history individuals have been plagued with decisions in which they must choose to act in their best interest or act as a martyr, dedicating their lives to the best interests of others. While these choices may seem irrational, selfish, and poorly contemplated from the outside, on the inside there are simply no other options. Paradoxically, the protagonists in both Kate Chopins The Awakening and Charles Fraziers Cold Mountain sacrifice what is precious to them to preserve their emotional and spiritual survival. Chopins Edna Pontillier forfeits a comfortable role and style of life in order to maintain her emotional integrity and independence. Set in the late Victorian Era, characterized by a rigid repression of womens independence, Edna Pontillier finds herself in the center of a male-dominated society, and tries desperately to break through the expected mold of a woman at that time. She finds it particularly difficult to conform to the expected role of Victorian motherhood. Leonce, Ednas husband, is rather upset by this fact, and often tells Edna that she must become a better mother, more involved in her childrens lives, similarly to their friend Adele, who idolizes her children and worships her husband. In short, Mrs. Pontillier was not a mother-woman. This mother-woman seemed to prevail that summer at Grand Isle. It was easy to know them, fluttering about with extended, protecting wings when any harm, real or imaginary, threatened their precious broad. They were woman who idolized their children, worshiped their husbands, and esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels. (Chopin, 8) Furthermore proving her independence and self-reliance, many parallelisms are drawn between Edna and the language spoken by Mrs. Lebruns parrot. It is language which nobody understood. (Chopin 1) Ednas constant struggle with dissatisfaction with the social constraints of womanhood led her to a raging internal confli ct. Regarded as a possession in her marriage with Leonce, Edna seeks freedom, and searches to pursue it in relationships with other men. One of these men, Alcee Arobin, allows Edna to maintain her liberty, although he is used to having the upper hand in his previous relationships with women. Ednas short-lived romance with Alcee is the only relationship she has experienced that is not structured by possession. The other man, Robert Lebrun, is the man who holds Ednas heart. Though Robert is Ednas only true love, he cannot declare or act on his feelings, for he cannot cease thinking of her as anything other than the possession of another man. Edna is often pulled between her attention to her children and husband, and her own survival. She once told Adele that she would sacrifice my life for my children, but she would not sacrifice myself for them. Later on Chopin describes her emotions. She had said over and over to herself: To-day it is Arobin, to-morrow it will be someone else. It ma kes no difference to me, it doesnt matter about Leonce Pontellierbut had meant long ago when she said to Adele Ratignolle that she would give up the unessential, but she would never sacrifice herself for her children. (Chopin 123). Although it seems in the end of the novel that Edna commits suicide because her relationship with Robert crumbled, it is because she realizes how narrow the chances are of ever achieving recognition as an independent individual. In the end, Ednas freedom takes place in death. The social conventions demanded of her were not worthy of taking away her individual existence. Likewise both Inman and Ada Monroe, in Fraziers book, will relinquish the roles that are expected of them to achieve their ideals. Set in the Civil War Era, society, in the days of Inman and Ada Monroe, many stereotypes and societal standards were pressured upon people. As a woman, Ada Monroe is envisioned as a prim and proper Southern woman. Even Inman states that he envisions how she sho uld look. Ada would step out the door onto the porch without knowing he was coming, just going about her doings. She would be dressed in her fine clothes. She would see him and know him in every feature. She would run to him, lifting her skirts above her ankle boots as she came down the steps. She would rush across the yard and through the gate in a flurry of petticoats (Frazier 394) Adas father, Monroe, was described as a wealthy man from Charleston, stricken with a chronic disease which could only be ailed by that which a peaceful farm in Cold Mountain could offer. With the money Monroe possessed, it was unnecessary to do the farm work himself, and therefore hired help to do it for him. With his passing, the farm became Adas. She has the option to return to Charleston or stay at the farm. The thought of returning to Charleston as some desperate predatory spinster was appalling to her If she returned to Charleston under those humiliating conditions, she could expect little sympathy and much withering commentary, for in the eyes of many she had foolishly squandered the fleeting few years of courtship when young ladies were elevated to the apex of their culture, and men knelt in deference while all of society stood at attention to watch their progress toward marriage as if the primary moral force of the universe were focused in that direction. (Frazier 64) Therefore, she had to learn to run her late fathers property. For several months, she did not care to do so. Finally, her neighbor Mrs. Swanger sent over Ruby, not to be a worker, but rather a co-border, for Ada. Ruby begins to teach Ada how to run a farm and Ada begins to gain independence, and can depend on herself to live. Finally after several months, Ada and Ruby have began running an ideal farm. At this point, Inman returns from his journey. The transformation Ada has made is clearly seen. Ruby says to Ada, You dont need him Inman. (Frazier 410) To this, Ada replies, I know I dont need him. But I think I want him. (Frazier 410) Ada had overcome the typical expectations of women in the day to run her own life, gain her own independence, and feel good about herself. Simultaneously, Inman is travelling his own journey of self-discovery. As an injured veteran of the war, Inman decides to travel from the hospital, home to where his love awaits. Inman, early on, mentions a complex that he possesses. He mentions, he would like to love the world as it was, but he felt a great deal of accomplishment for the occasions when he did, since the other was so easy. Hate took no effort other than to look around. It was a weakness, he acknowledged, to be of such a mind that all around him had to lie fair for him to call it satisfactory. (Frazier 90) As his journey begins he encounters several imperfections that rumble his peaceful existence. The blind mean who sells peanuts outside of the hospital explains to Inman that he is glad that he was never able to see, for if he could have ever had the abi lity to see, he would long for it day and night. Inman finds this impossible to comprehend, and cannot imagine being thankful and content that he never had his sight. Inman starts to realize here, that everybody has his or her own view of the ideal world. Upon Inmans journey he is presented with several characters that cause him to evaluate himself and his actions. The most poignant character was Vessy, the preacher who committed sins. Veasy was going to murder his mistress Sarah, because she was pregnant, but Inman put a stop to the whole situation. Afterwards, He wished not to be smirched with the mess of other people. A part of him wanted to hide in the woods far from any road. Be like an owl, move only at dark. Or a ghost. Another part yearned to wear the big pistol openly on his hip and to travel by day under a black flag, respecting all who let him be, fighting all who would seek to fight him, letting rage be his guide against anything that ran counter to his will. (Frazier 12 3) After this conflict, Inman realizes his ideal world exists only in the presence of Ada, and he must return to her without anymore further delay. Inman realizes that by dealing with only his problems rather than everyone elses, he can achieve his perfect world, where he can peacefully exist. As Ada Monroe and Inman come together, their worlds are complete, perhaps not in the eyes of others, but in themselves. As depicted by Edna Pontillier in The Awakening and Inman and Ada Monroe in Cold Mountain one must sometimes abandon the paths created for him or her by society, and create a self-chosen path to suit ones own interests. While the path may be lonely and terrifying, full of oppressors and opponents, it results in the arrival at a place, both physically and mentally, peaceful to he who worked to get there. While Chopins Edna Pontillier battled through life, only to find that her survival could be maintained only in her place of death, Fraziers Inman and Ada Monroe found that bat tling through unconventional lifestyles, despite the publics opinion, was the only way to ensure life the way they wanted to live. Throughout these two novels, the protagonists have devoted everything they had to their emotional well being; they devoted their lives to accepting their own lives on their own terms, to accepting themselves. BibliographyChopin, Kate. The Awakening. United States of America: Penguin Books, 1976. .u0dbf2dfd153a80f0cd15fb8f4ef9b495 , .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .postImageUrl , .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .centered-text-area { min-height: 80px; position: relative; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 , .u0dbf2dfd153a80f0cd15fb8f4ef9b495:hover , .u0dbf2dfd153a80f0cd15fb8f4ef9b495:visited , .u0dbf2dfd153a80f0cd15fb8f4ef9b495:active { border:0!important; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .clearfix:after { content: ""; display: table; clear: both; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495:active , .u0dbf2dfd153a80f0cd15fb8f4ef9b495:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .centered-text-area { width: 100%; position: relative ; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495:hover .ctaButton { background-color: #34495E!important; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495 .u0dbf2dfd153a80f0cd15fb8f4ef9b495-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0dbf2dfd153a80f0cd15fb8f4ef9b495:after { content: ""; display: block; clear: both; } READ: Describe the challenges that Human Resource Manage Essay Frazier, Charles. Cold Mountain. New York: Random
Friday, May 1, 2020
Marketing and Management Durex Invisible Collection
Question: Discuss about the Marketing and Management Durex Invisible Collection. Answer: Introduction There has been a rise in the sexually transmitted disease in the society that is resulting from unprotected sexual intercourse (Goodnough, 2016). Unwanted pregnancy and abortion is having a negative effect on the health of the women. Company background Durex has more than 80 years of experience in manufacturing condoms. They use the finest raw materials and are electronically tests by filling in air to test the strength of the condoms. Currently Durex is regarded as manufacturer of worlds number one condoms. Product background Durex aims at promoting good health and well-being of the individuals with its invisible collection (Durex.com.sg, 2017). With the ultra thin texture, pleasant smell and sensitivity, it will help in having a safe and pleasant sexual intercourse among the individuals. The report will look into the marketing mix that has been applied by Durex and provide recommendations on the way they can improve their business. Condoms can tear if the user is not able to use it properly. Use of condoms can cause rashes in the skin depending on the skin of the users. Marketing mix Product To promote the product, Durex invisible collection promotes the importance of condoms. They promote the issues with sexually transmitted diseases and the human immunodeficiency virus that will ultimately result in AIDS. Once the customers will understand the importance of condoms, the business will enhance. With the invisible collection, Durex ultra thin condoms that will give a natural feeling as if the condom is hardly there. The core product will be the benefit that they will get. The consumers will be saved from the sexually transmitted diseases. The customers will understand the quality of the products when they will use the condoms. When the customers will use the condoms, they will get to know the actual product. The satisfaction of the customers will form the augmented product. It will be convenient for the consumers to buy the condoms are available both online and at the medical store. The product will be introduced to the customers; they will grow when the customers will get to know that the condoms are perfect for sensitive skins. It will be able to attract more customers. The customers will be satisfied with the products, once they will see that the Durex is living up to the expectation, it will reach the maturity level. The sale of Durex might decline due to number of competitors in the field. Competitors like Manforce and Moods are will make the situations tough for Durex. Place The place of selling and promotion of the product is online as well as offline. The customers will be able to buy at the medicine shop and if any consumer has any problem with the buying the product from the store, they can buy them online as well. They can place the products in events organized by colleges and private organizations. If they make the products as something as common as any other commodity, people will not shy away from using condoms or buying them (Hollensen, 2015). A number of distribution strategies would have helped the company. However, the distribution with the help of retailers and dealers would have helped them to stay ahead in the race. Price Durex invisible collection can use the price skimming strategy (Lusch Vargo, 2014). Flavored condoms and good smelling condoms are quite common in the market. The invisible collection will have better features than the competitors. Durex promotes the fact that the invisible collection will have sensitive condoms that will prevent from having any infection, as it is one of the sensitive parts of the human body. Even though, being the early bird will help the company, yet Durex invisible collection can make use of skimming pricing strategy. However, they can make use of psychological pricing as well. For example, if the price $10, then they can make it $9. In this way, the customers will think that they are paying less than they are paying for other companies (Clark et al., 2016). As the number of competitors, the pricing strategy of the company will be competitive base. They will look into the tactics applied by other companies and varieties of products and based on that they will have to change the pricing strategy. Price adjustments will be done by keeping in mind the discounts and the offers. Durex is working in a competitive market and hence competitive marketing will help the company to stay ahead of the race. However, while pricing the products should not compromise with the quality of the products. Promotion Direct selling Durex keeps a track of the customers through their sting online presence. Once they saw a post that a blogger with 3,00,00 followers had a fight with his girlfriend. Seeing the post, Durex had sent the bloggers a bunch of flowers, a pack of Durex condoms with the picture of the blogger (Piskorski, 2014). The picture was posted among the followers and the promotional activity paid off and the company was able to gain huge amounts of clients. Advertising Durex can make serious advertisements to promote their products (Hollensen, 2015). Talking about condoms is still a taboo in many parts of the world. If they promote the products by saying it is necessary it will help the company to gain the interest of the older generation (Lusch Vargo, 2014). Personal selling Personal selling is one of the best ways to create a bond between the clients and the company. Durex will go and meet the client and the sales executive will be present to sell the condoms. The people in the society are not able to accept the fact that condoms are necessary. Sales executive will highlight the positive side of using condoms from Durex. The sales executives will be able to convey the message and hence the customers will be able to understand the importance of using condoms. Durex promotes that the fact that they have a huge varieties of condoms to choose from. They keep a neutral pricing that would not be too high or too low for the customers. Figure 1: Positioning map of Durex (Source: Durex.com.sg, 2017) The positioning map suggests that there are varieties of products by Durex and neutral pricing of the products. However, they Scan change some of the aspects and can make use of a new positioning map. They can keep the price of the products same, but they can promote that their products are hugely reliable (Clark et al., 2016). Figure 2: New positioning map of Durex (Source: Created by author) Recommendations The marketing mix of Durex has helped the company to stay ahead of the race. However, it has been recommended that they should make use of serious advertisements to enhance their business. Placing themselves in the events will help them to gain more customers. In addition to giving varieties, they should promote the reliability of the products. Once they will gain the confidence of the customers, the business of the company will rise. Psychological pricing will help them in making the customers believe that they are getting the products at a lesser price from Durex than other companies. It has also been recommended that Durex should segment the customers and target the men who are aged between the age group of 16-35 years. In this way, they will be to spread awareness among the age group where the need of the product in most. References Clark, T., Ferrell, O. C., Hartline, M., Sheth, J., Stewart, D. (2016). Where/How Does Marketing Fit? What Is Marketings Place in the Firm and Within the Family of Business Disciplines?. InLets Get Engaged! Crossing the Threshold of Marketings Engagement Era(pp. 199-202). Springer International Publishing. Durex.com.sg,. (2017).Durex Invisible Condoms | Our Thinnest Ever Condom.Durex.com.sg. Retrieved 12 February 2017, from https://www.durex.com.sg/products/condoms/invisible-extra-sensitive/ Goodnough, A. (2016).Reported Cases of Sexually Transmitted Diseases Are on Rise.Nytimes.com. Retrieved 12 February 2017, from https://www.nytimes.com/2016/10/20/us/reported-cases-of-sexually-transmitted-diseases-are-on-rise.html?_r=0 Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Piskorski, M. (2014).Selling Condoms in China? How Going Social Helped Durex Win the Market..Recode. Retrieved 12 February 2017, from https://www.recode.net/2014/7/2/11628540/selling-condoms-in-china-how-going-social-helped-durex-win-the-market
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